Realizing the full health potential of a community requires a multi-layered transformative strategy. This presentation translates nine years of development, implementation and evaluation experience from the Hearts Beat Back: Heart of New Ulm Project - a ten-year research demonstration project in New Ulm. The presenter will discuss community best practices, forming strategic partnerships, data analytics to support health improvement, and creating a sustainable model for long-term success.  

Presentation Objectives

  • Describe how to drive a community transformation agenda to propel health as a shared value across community partnerships.
  • Identify strategies for leveraging data to target and engage those most at risk and share data for community engagement and impact.
  • Summarize a sustainable framework for community transformation.
Toby Freier

Toby Freier, MBA, FACHE

New Ulm Medical Center

Toby Freier is President of New Ulm Medical Center (NUMC) and Vice President of the West Region Community Hospitals of Allina Health. During his time as President, NUMC has received the AHA Nova Award, the Minnesota Hospital Association Innovation of the Year and Community Health Improvement Awards, the Top 100 Critical Access Hospital Award by iVantage, as well as numerous recognitions for quality and patient experience. NUMC, a part of Allina Health, is a fully integrated rural delivery system and national leader in population health due to the Heart of New Ulm project and being an Accountable Care Organization. Toby is a Fellow of the American College of Healthcare Executives and has been a frequent speaker across the nation on rural health transformation.